Fair Trade free essay sample

Mature market Essay Example | Topics and Well Written Essays - 1250 words

Develop showcase - Essay Example The clients in this develop caterpillar industry(Neson, 1999) are business development organizations, gear rental and renting organizations, general development firms and incorporates the mining, farming, squander the executives, modern and ranger service organizations. The business development organizations are the a lot of this soaked develop advertise in light of the fact that the business organizations have more cash to spend, the best requirement for hardware and the best requirement for exactness controlled gear. All market circumstances contain risks.(Harringon,1999) In spite of the fact that the little development organizations showcase is presently developing, there will be a little salary open door here in view of the little capital speculations that the clients will dish out. The hardware market,(Meyer,1983) just like the case with different enterprises, is influenced by the monetary circumstance. Indeed Caterpillar and its rival Komatsu really wanted to watch their yearly deals go down to the easing back down of the worldwide economy. The Consumer's trust in the item is another factor in contemplating the downturn in deals volume which has been durable. The debilitating of the worldwide economy has contributed a lot to the immersion or development of the apparatuses showcase. It is currently exceptionally hard to get another business orders from development and business organizations that need the Caterpillar items. ... By and by there are fifty five significant players in the apparatuses business. Caterpillar involves the main spot since it has been in activity for as far back as forty years. Caterpillar types of gear are popular overall since it has picked up the trust and certainty of its numerous customers. Caterpillar is known for items that are of value and solidness yet additionally flexible. The sales reps of Caterpillar are exceptionally capable at item shows of their hardware and this is another enormous contributory factor to the achievement of Caterpillar. (www.bplans.com) As indicated by Daniels, a key arranging gathering, a develop organization, similar to Caterpillar, is set in a circumstance where there is very deals development coming about to stale, diminishing or even earn back the original investment deals. Since there are numerous contenders to fill the requirements of just a couple of business sectors, at that point the selling costs will no doubt not increment. Organizations in the develop advertise economy like Caterpillar are generally utilizing progressively forceful value, administration and quality that is on top of the clients' desires. Since the market is tight, there is lesser breathing room to climb as far as deals and quality administrations. For develop organizations like Caterpillar(Sussland,2000) to develop more, development openings must be ceaselessly found and executed. This should be possible through studies, and innovative work. Another technique is to build up a hierarchical structure that will fit the consistently changing showcasing condition. This implies there will be a prepared adaptable help group that Caterpillar is notable for so as to help the Caterpillar customers in each difficult circumstance. Another technique is update the inner costing methodology so as to limit expenses and costs. At the point when costs are diminished, at that point total compensation

Understanding and Managing Customer Perception

Understanding and Managing Customer Perception Beauty is in the eye of the beholder. Perception is reality for the individual.The way we think of ourselves has, sometimes obvious, sometimes surprising effects on our market decisions. Whether we think of ourselves as successful or not, rich or not, beautiful or not, safe or not â€" in a complex way these axes determine our profiles as buyers.We perceive our experiences and our possessions as extensions of ourselves, as extensions of our personality.‘I am free, therefore I am driving an expensive sports car’. ‘I am a busy businesswoman, therefore I am shopping from a high brand coffee shop’. ‘I am an environmentalist in my soul and therefore I only shop from eco-friendly brands’.And brands can and should create, manipulate and manage the image they create of themselves for their customers.There are two main schools of thought about customer perception. Organizations can either decide on their target market and align their image to match a favorable picture for that mark et, or decide on the image of their brand and their product and manipulate customer perception in order to be seen as the choice of the individual.If you want to learn more about customer perceptions, the channels through which it can be managed and the traps and tricks of customer perception management, continue reading.WHAT IS CUSTOMER PERCEPTION?Customer perception’s most common definition is:‘A marketing concept that encompasses a customer’s impression, awareness and/or consciousness about a company or its offerings.’You can assess customer perception regardless of whether or not the customer has heard of the product or service, whether or not their opinion is positive or negative, whether or not they have made a purchase.You can start building positive customer perception before you introduce the product, while you are conceptualizing it, at the time of purchase, or even post-purchase.HOW TO MANAGE CUSTOMER PERCEPTION?AdvertisingAdvertising might not be the biggest deci sion factor for a customer perception, but they would be the first thing that would start shaping their opinion of your organization, or your products.Advertising is the basis. It starts from creating the product the way you want it to look like, to sound, to smell. The nuance in color, the texture, the pleasure to the touch.The feeling you want to create in the customer when they hold it in their hands. How your product or your service will make their life better, easier, more luxurious, more meaningful.Advertising is the best channel to build customer perception about the values and the purpose of your brand. Create exposure for the variety of your products. First, you need to create exposure. The channels you chose to reach out to your potential customers is the first step towards building customer perception. Do your customers listen to the radio? Do they watch TV? Do they spend hours on the Internet? Which influencers are they interested in? Saturate the channel with informatio n about your product.TV advertisement is expensive. Therefore, TV would be the best place to advertise high-end products. It will be, however, a bad place to advertise digital products. You want to advertise them on the Internet â€" where you click on the ad, pay and start downloading the product in seconds. Niche products for IT experts cannot be advertised on TV. The customer cannot perceive they are purchasing a product for the masses.Second, grab their attention. This is the step between being aware of the product and actually considering it. Alert the customer with a message that would speak to them. Attend to the senses you find more successful in passing your idea across.Third, manage the interpretation. Tell the customer all they need to know about using your product â€" the benefits they will reap from using it. It is perfect, and it is perfect for them. Align the product with who they are and who they want to be. Tell them, show them how to use it in their life â€" in your video ads, in your posters in the subway stations, in your AdSense graphics.How to use advertising to manage customer perception?Right from the start. You need to make sure you stand out and offer a unique product. In order to have a message that will grab the attention, your product has to be like no other. And not just that, the difference has to be for the better. Not just a needless alteration. Create focus groups, go through feedback from your previous launches or versions of the product. Study the competition. Look deep into your product and produce a unique profile. Then communicate it to your customers. It is a simple message. ‘This is how we are different and this is why we are different’. It is up to you how close you decide to stay to that example, but make sure ultimately this is the perceived message.Do not make false promises. Resorting to false promises or false fame is a sin common for brands and products that do not have a lot of unique features. Stay away from superlatives. Are you sure your service is ‘the best’? Does your product ‘always’ work? Do you really offer a ‘lifetime’ guarantee? Your market (and in some cases the authorities) will want you to back up those claims with facts â€" focus groups, research, studies and tests are your best friend to build your credibility. Post those on your website and have your sources on your ads. Small print would do. Building an image of a brand with integrity is an investment in this AND your future products.Do not be afraid to edit your message. So your launch was a flop. You falsely interpreted the expectations of the market towards your product, your unique features were not appreciated. Your product had unexpected flaws. You cannot continue on the same path. You need to change your message. It doesn’t matter if your message is already on the packaging, or you paid lots of money to celebrities and influencers to endorse your product. If it doesn’t work it doesn’t work. Slow ly but steadily create a new logic in your message. Always start from the original â€" you cannot erase your initial intention. Gradually build your story until you are completely aligned with your customers’ expectations.Get closer. Make sure you know your customers. Personalize your message. Digital advertising gives you a lot of freedom to reach out to communities with particular interests, of particular background or on location. Control your communication. In a world of vicious competition, you are trying to capture the attention of the individual. You need an individual approach.Customer reviewsThe messages in advertising mainly come from the brand. However, customer perception is more and more often formed by peer opinion, rather than official brand messages.Customer reviews are the best channel to build customer perception about the quality of your product, and the level of satisfaction with personal experience. Because of social media, the importance of customer experienc es and reviews is raising. As a potential customer, the stories of thousands of other users with the brand and its products are just one Google search away.The average rating of online reviews can often be the ultimate test. Comparison between brands for a lot of products is becoming easy and numerical rather than complex and analytical.If we follow this logic, than why would we believe the brand and their message rather than easy to compare online reviews?In some cases, we can even filter out the best product for us, with a few clicks, all user-generated.Entire business models are arising that will digitalize competition, process customer reviews and allow us to find the perfect product or service.Let’s take one of those business models. Say, you are looking for a hotel for your visit. In Booking.com you can filter out the best hotel for your vacation or business trip based on:Property typeAvailability datesRoom size and number of bedsBudget per nightDistance from landmarksCancel lation policyAmenities (Sauna, Spa, Fitness, etc.)Wi-Fi availability and many othersOnce the customer has filtered out the must-haves, come the results, by customer-generated rating.How to use customer reviews to manage customer perception?Do not underestimate customer reviews. In the digital age customer reviews are the most important decision factor. Why believe the seller? They have an incentive to offer the worst product at the highest price. Customers’ incentive is to share stories. It makes the most sense to look for customer with the same demands and needs and find out what their experience was. Customer reviews are the best tool to for a potential user to know in advance if the price is worthy, if the product is of sufficient quality or if the service would work for them.Get a lot of them, but organically! You will find multiple offers on the internet to get you large volumes of likes, shares, views, high scores or fake customer reviews. 4 words. Do. Not. Do. It! First off , more often than not the platform you are working with will have mechanisms against that sort of fraud. You are risking being temporarily banned, fined or even being permanently unlisted. And, second, users have their way of recognizing ingenuine customer reviews. Even if they don’t, having a class-A online rating and poor service or product will only make the backlash that much more dramatic. You may experience a temporary high, followed by a critical, fatal low.Incentivize good reviews. If you cannot fake it, you will need to give a reason to your customers to review your products. Yes, can you imagine that, even if they love your product, a user can be perfectly content with their life without shouting from the rooftops how happy you made them? There is more to it. Unfortunately, people feel a higher urge to share bad experiences, than they do good ones. Meaning, you may have 10% unhappy customers, and 90% happy customers and your reviews could be completely balanced. The bad reviews would dull out the good ones. You cannot afford this asymmetry of reality to perception. Offer a free addon, a free trial, a free extension and any other stimulus you could think of, to encourage everyone to review.Pay attention to bad reviews. The product was not received? Poor customer service or customer support? The product did not look as expected? The service took longer than expected? Reach out to the customer. Tell them you observe your customer reviews closely and take care of the online presence of your brand. Offer them to rectify the situation in any possible way â€" can you offer them a discount for future purchases, throw in a bonus product, or get them in touch with one of your top specialists to finally resolve their customer support issue? Invest in your policy. Have someone exclusively look over your customer reviews and give them the power to be able to satisfy the customer. Keep communication open until you have a resolution. Then ask the customer if they will consider adding an update to their review and if they will reconsider the score they had given you.Public relationsAccording to The Institute for Public Relations, a new age has come in Public relations since the digital has entered our lives. It has given a tool to all customers to share their opinion on air. Social media creates a platform for information to go viral.Public relations are the best channel to build customer perception about the social responsibility of your brand. You are the brand that always takes the right position on polarizing social topics.It is a scary perspective, but the speed with which information can gain popularity, travel around the globe and penetrate the social discourse is astounding. And it leaves organizations at a constant risk of their carefully built image being completely disintegrated overnight.The truth is with opinions switching and moving so quickly, brands have dramatically less time for disaster management. The perception of a bran d can now change so drastically and in large scale when exposed to poor marketing tactics, questionable political statement or a viral video.United Airlines was involved in an accident where a security official violently removed an unwilling passenger after them being asked to leave voluntarily because their flight seat was double-booked. 53% of consumers reported they are less likely to travel with United Airlines after the accident.On the opposite side of the coin, the fans of Pepsi were more forgiving. Because of their long-term affiliation with the brand 77% say they are unaffected by the controversial advertisement with Kylie Jenner, where it seems the brand makes light of police violence protests of Black Lives Matter activists.Why? Pepsi reacts immediately to the public outrage. The company does an official statement they did not intend to make light of such serious issues and pulled the advertisement from air less than 24 hours after originally releasing it.How to use public relations to manage customer perception?Observe. The question is no longer just ‘Who are our customers?’ or ‘Who do our customers want to be?’. The question is also about how customers align themselves in polarizing topics. As is the case with Pepsi, recent events that look unrelated have to be carefully considered. While Pepsi is trying to catch the wind of an organic switch of public attention to a controversial topic, the same public consider Pepsi’s actions as trying to monetize serious events.React quickly. In a world where one accident can make you or break you overnight, it is your responsibility to react fast and thoroughly. Do not defend unpopular decisions. Cease and desist. Apologize. Learn a lesson.Focus on reinforcing the positive. Studies tell us that regardless of how detrimental negative PR can be for your brand, positive PR has even more significant effect on your customer loyalty.Social mediaSocial media is the strongest platform where you can sway the c ustomer opinion towards one or other direction. According to Clutch, 52% of consumers spend their time using social media more than any other media outlet.Social media is the best channel to build customer perception about the character of your brand. You are ‘the brand that listens’. You can be held accountable and are always responsive to your community.Instant gratification. Whereas with advertisement and PR your messages are carefully crafted and take relatively long time to reach the public, social media users are accustomed to short messages, quick reactions and interactive communication flow, which allows you to use it as the fastest way to get to a large audience.Personalized following. TV commercials may give you a lot of exposure to new audiences, but they could also give you wasted budget on an uninterested crowd. Social media allows you to reach groups that are already tuned in to hear what you have to say or show.Global reach. TV, radio and other types of local adve rtisement will only get you that far. If you want to reach your entire community, the easiest way to do it is via social media.Low budget. Once you have built your audience you can reach them on social media for free.Personal touch. Social media is interactive. It means you can A) observe the reaction to your messages in real time and B) mitigate bad response when you see one. You can establish a connection with the customer, get feedback and respond to constructive criticism. It is the perfect tool to build an image of ‘the brand that listens’.Consistency. Most social media platforms will allow you to schedule your posts and messages so you can regularly reach out to your audience and keep your communication open. You can use apps and statistics for the biggest platforms to learn when and what to post to reach the best engagement.How to use social media to manage customer perception?Honesty, transparency and trust. Use social media for its ability to offer personal touch to you r customers. Be responsive. Be open for communication. Accept constructive criticism, feature requests and appraisal. Show responsibility and prove yourself accountable for mistakes.Variety of expression. Use images, video, text. Share news and events that are compatible with your vision and values. People pay attention to different types of content â€" some perceive messages better when they are written. Some are more open to visual means â€" images and video. Some are open to music and dialogue. Some respond better to serious topics, other to humor or maybe content, evoking emotion.Be consistent. Schedule your posts and reach out regularly. Trust your statistics. Do tests. Don’t overdo it. Sometimes often is too often. Aim for optimum engagement.Be inclusive. When you build your content, you need to make sure you are speaking to your entire audience. Think carefully if crafting your message to match your target does not exclude people from different background, different countri es, economic status, political views or ethnicity.Learn more about working on your public relations via social media: Personal experiencesThe basics of personal experience is all about personalization â€" being responsive and being flexible.Personal experiences are the best way to build customer loyalty. If you can be the brand that aims to make each individual happy, they will stick to you. Your strategy involves 6 simple steps.Analyze what your brand offers and what your customers need â€" where do you meet?Categorize customer demand and make sure you are able to respond to each need with either the same product or different features or variations of your product.Make sure you are able to identify the occasion for each sale or experience â€" you already know what kinds of customers you will meet, now you need to recognize which type they are as soon as they make first contact.Make sure you have the resources to offer the right variation to the right customer.Offer continuous suppo rt â€" make sure you resolve every issue that arises.Go the extra mile. Throw in a free bonus, a next-purchase discount or a coupon code for affiliation. Tell your customer they are more than a deal for you. You really want to make them happy.How to use personal experiences to manage customer perception?Personalize customer experiences. Whenever it is possible, aim for in-person interaction. Encourage in-store consultants to engage with customers and offer them the best products. If you are offering digital products or services, enable a live-chat consultant.Analysis. Use data analysis to predict the needs of your customers, their demands, the possible issues and also peaks and lows in demand. First, make sure you have the legalities worked out. There are tough regulation on data analysis. Get consent from your customers to use purchase and interaction data and start gathering right away. Aggregate data with other open sources and use automated predictive analysis to better distribu te your resources to always be prepared to offer the best customer experience.CONCLUSIONWith managing customer perception, knowledge is power. Before you can become the organization customers love and prefer and are loyal to, you need to know who your customers are, who do they want to be, what are their issues and how they expect you to resolve them.Customer perception is very complex and comes from a place that is NOT on the market. The perception of your organization may depend on, or vary based on: the customer’s background, their income, their self-worth and their perception of themselves, their political or social views, their social group.There will always be a customer base you can never reach and never sway in your favor. The game of customer perception can only be played in a Venn diagram between who you are and who the market is.All you can do is manage your brand image and customer perception to bring those two together, and build a larger area for you to meet.

A Woman s Worth By Kate Chopin Essay - 2241 Words

A Woman’s Worth During the 19th century, female writers were acclaimed for a strong and diverse stance on feminism and self-identity. Kate Chopin wrote â€Å"The Awakening† as a fictional feminist novel that was unusual because writing about sexual topics during that time period was not typical. Chopin as the author used Edna Pontellier to represent women who had childhood dreams and adult realities. The author was non-judgmental and unbiased about the sexual desires women portrayed. She wanted women to understand that they can be negatively influenced by their environment. Cynthia Griffin Wolff states, â€Å"This strange world, with its languorous climate and frankly sensuous habits, is a world where ‘normal,’ ‘respectable’ women openly vault pleasures that are unfamiliar to her† (53). The attitudes towards sexuality in â€Å"The Awakening† had gender roles that were very oppressive of women, which forced Edna to live in a dreami ng state until awakened; once awaken she wanted self-fulfillment through her identity, gender roles and woman relationships. Edna is a woman who begins to process her self-worth by gaining control of her life. She does not want to live the Victorian lifestyle like other women. A married woman in the 19th century was expected to attend to the children, the husband and the household. Kate Chopin states, â€Å"If it was not a mother’s place to look after children, whose on earth was it?† (565). However, she wants to be an individual woman who can live her life freeShow MoreRelatedLeo Haines. Professor Capozzi. Research Paper. April 29,1518 Words   |  7 PagesLeo Haines Professor Capozzi Research Paper April 29, 2017 Kate Chopin Kate Chopin was a famous author of short stories and articles. Kate was born on February 8, 1850, in St. Louis Missouri, and she grew up speaking English and French. After her husband has passed in 1882, and that is when her writing career launched. In most of her novels and stories her characters are bilingual, also known as fluent in two languages. Kate Chopin using the theme of feminism in her stories, â€Å"The Awakening†, â€Å"TheRead MoreLiterary Analysis Of Kate Chopin s The Story Of An Hour 1274 Words   |  6 Pages especially in the late 1800’s. Women were believed to live a certain way, fulfill certain roles and duties in the household, and to be extremely fragile and weak. This type of culture still exists today but not to the extreme that it once was. Kate Chopin, however, not afraid speak out against the implications of society breaks free of the social norms of the 1800’s through her strong female characters. Specifically, in her short story, The Story of an Hour, Chopin captures quite the roller coasterRead MoreKate Chopin and How the Feminist Movement Inspired Her Writings1666 Words   |  7 PagesKate Chopin and How the Feminist Movement Inspired Her Writings Kate Chopin was an American author who wrote novels as well as short stories. Her work was extraordinary and some of her greatest work was based on the feminist movement. Kate Chopin became known throughout the world as one of the most influential writers during the feminist movement. She has attracted great attention from scholars along with students, and her work has been translated into many different languages. Kate Chopin wasRead MoreEssay on The Significance of Art in Chopins The Awakening873 Words   |  4 Pagesawakens to art. Originally, Edna â€Å"dabbled† with sketching â€Å"in an unprofessional way† (Chopin 543). She could only imitate, although poorly (Dyer 89). She attempts to sketch Adà ¨le Ratignolle, but the picture â€Å"bore no resemblance† to its subject. After her awakening experience in Grand Isle, Edna begins to view her art as an occupation (Dyer 85). She tells Mademoiselle Reisz that she is â€Å"becoming an artist† (Chopin 584). Women traditionally viewed art as a hobby, but to Edna, it was much more importantRead MoreKate Chopin s The Storm1623 Words   |  7 Pages Kate Chopin’s â€Å"The Storm† Kate Chopin’s short story â€Å"The Storm† was written almost at the same time as â€Å"The Awakening,† but the author has not dared to publish it. The story encompasses deep social problems important for the nineteenth century, including women’s rights and women’s sexuality. The plot of â€Å"The Storm† is sequel to â€Å"At the ‘Cadian ball,† published almost six years earlier, although the characters have obtained different features and behavioral patterns. Kate Chopin was born in 1851Read More Societys Restrictive Roles for Women Exposed in The Awakening1204 Words   |  5 Pages In the late 1800s, as well as the early 1900s, women felt discriminated against by men and by society in general. Men generally held discriminatory and stereotypical views of women. Women had no control over themselves and were perceived to be nothing more than property to men. They were expected to live up to a perfect image that society had created, while trying to comply with their husbands desires. While many women felt dissatisfied with their lives, they would not come out and say itRead MoreFeminism In The Awakening1562 Words   |  7 Pagesshould have been treated from the beginning. However, this is far from the truth. Books like The Awakening, give us an inside look at how women were treated around 100 years ago. When Kate Chopin wrote The Awakening, she created a blueprint for how we see modern feminism. Without being obvious, Chopin showed how one woman started to liberate herself from an oppressive society. During the 1800s when the book was published, the role of men and women were very separate. Men controlled the public aspectRead MoreThe Importance Of A Women And The Hierarchy Of A Male1639 Words   |  7 Pagesaudience is Kate Chopin. She has publish many short stories such as â€Å"Story of an Hour†,† A Pair of Silt Stockings†, â€Å"A Respectable Women†, â€Å"Desiree s Baby† and â€Å"The Storm† . These stories causes people to question whether their assumptions of a novel is correct. Two major theme that Chopin promotes throughout most of her work, is the importance of a women and the hierarchy of a male. These stories all have different story lines but share a common ground which is the admiration of a women s role inRead More Calixta As the Ideal Woman of the 1800s in At The Cadian Ball by Kate Chopin756 Words   |  4 PagesCalixta As the Ideal Woman of the 1800s in At The Cadian Ball by Kate Chopin â€Å"Calixta would be there†¦ That little Spanish vixen.† No matter what the age, there are certain types of women who seem to capture the attention of every man in the room. In the story At the ‘Cadian Ball by Kate Chopin, the protagonist Calixta is precisely that kind of a girl. She is an atypical female of her time. The ideal woman of the late 1800’s was demure, prim and restrained. She was the paragon of prudery, modestyRead MoreWomens Role in Marriage1327 Words   |  6 Pagesthe woman in the family was to a take care of the needs within the home, which included providing care for the children, doing chores, and making goods. During these times women were required to be subservient to their husbands and had little say in the matters outside of the home or outside her â€Å"place.† During the 1800s women were essentially the possession of their spouse, they were not allowed to keeps their earnings, inheritance, nor their freedom. Once married, of ten very young, the woman became

The Importance Of Twain s Literary Career - 1071 Words

The many points that Twain made throughout his life surrounded the flaws found in the 19th century society. Early in Twain’s childhood, he witnessed the foul nature of slavery. When Twain was ten years old, he watched as a white man crushed a slave with a chunk of iron ore. The man’s reason for killing the slave was simply because the slave was working in an awkward manner. To Twain’s astonishment, the only sympathy from the incident was directed toward the slave’s owner who was never reimbursed (Ward and Duncan 12). Being the young boy that Twain was, he could not comprehend how such an occurrence could be acceptable in society. Shocking cases such as this compelled Twain to expose the crude sides of society. The significance of Twain’s literary career is not only what caused him to write, but the effects as well. Though he contributed to a multitude of changes, the most important were those of literature and culture. The revolutionary style of his writing brought about new views and writing styles that had a huge impact on society. Some have compared Twain to Abraham Lincoln, stating that, â€Å"Just as Abraham Lincoln helped forge our identity as a truly united United States, Mark Twain gave a young nation a voice to sing of itself† (Lederer par. 3). As of today, his work continues to inspire people throughout the world. According to Venturio Media’s website on Mark Twain, Adventures of Huckleberry Finn sells an average of 200,000 copies a year. Initially, Mark Twain’s workShow MoreRelatedMark Twain : A Man Beyond Color1541 Words   |  7 PagesMark Twain: A Man Beyond Color For skilled labor workers in the mid-1800’s, jobs were plentiful; however, most required an apprenticeship to hone their skills to perfection as a way to secure a job (Armstrong, 2015). Specifically, Samuel Clemens’ mother decided, upon the death of her husband in 1847, Samuel was to begin an apprenticeship with Joseph Ament, owner of the Missouri Courier (Dempsey, 2003). Just before the death of Clemens’ father, because of financial distress, his mother took a jobRead More Journalism and the American Renaissance Essay1721 Words   |  7 Pagescreative writing in America known as the American Renaissance.    The ranks of Americaà ¢s greatest imaginative writers overflow with men and women whose careers began in journalism (Fishkin 3). The birth of the penny press created hundreds of new newspapers along with jobs that authors like Walt Whitman, Ernest Hemingway and Mark Twain were eager to fill. The affect that journalism, with its respect for fact, had on the early authors of America was profound (Fishkin 4, 6). It fostered a styleRead MoreComparing Rosemarie Seus And John Steinbeck s Of Mice And Men2004 Words   |  9 Pagesat his home due to heart disease. Modernism Literary Movement The Modernist period in English literature occupied the early 1900s through the 1960s. This was a time when Modernist literature was characterized chiefly by a rejection of 19th century traditions (also known as the Victorian era). Modernists wanted to separate themselves from the history of art and literature, often trying new forms of writing to create something new. Some examples of literary modernist writers include James Joyce, RobertRead MoreEarnest Hemingway : The Impotence Of Being Earnest1705 Words   |  7 Pagesnot stop with just one or two submissions, by for the rest of high school he continued to contribute and edit The Tapeze along with the schools yearbook. He also went by the pen name Ring Lardner Jr. Following in the footsteps of many such as Mark Twain, Stephen Crane, Sinclair Lewis, and many others he was a journalist first that changed over to novelists. Once he left high school, he got a job at The Kansas City Star as a cub reporter. That job was short lived as he was only there for 6 months.Read MoreMississippi River and Essay9274 Words   |  38 Pageshard for them to fulfill their needs. When my grandfather didn’t get job, they finally decided to start farming. They earned little money from farming and selling the clothes that my grandmother sewed. Though they didn’t earn a lot, they knew the importance of education. They educated their children .later their daughter got married to a boy of good family. By the time my father also got a got a job. Today she is 68 years old, she still works. She helps my mother in household work. 2. Write MarthaRead MoreMississippi River and Essay9263 Words   |  38 Pageshard for them to fulfill their needs. When my grandfather didn’t get job, they finally decided to start farming. They earned little money from farming and selling the clothes that my grandmother sewed. Though they didn’t earn a lot, they knew the importance of education. They educated their children .later their daughter got married to a boy of good family. By the time my father also got a got a job. Today she is 68 years old, she still works. She helps my mother in household work. 2. 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Life of Pi Existentialist Examination Free Essays

Is Life of Pi Existentialist? There are two views of existentialism, that of the more popular atheistic view, and that of the theistic view (Sartre Lecture). In the book Life of Pi, by Yann Martel the main theme of the book is religion, with the main character being of multiple religions: Hinduism, Christian Catholicism, and Islam. (Martel). We will write a custom essay sample on Life of Pi Existentialist Examination or any similar topic only for you Order Now Life of Pi is both Existentialist and non-existentialist, in both the atheistic and theistic views because of specific religious beliefs, abandonment of religion, despair, and the ultimate use of human instinct for survival. I would first like to begin by giving brief explanations of both sides of existentialism, because both do apply to this book, even though the main theme is religion. The main idea of existentialism is that of â€Å"existence before essence† (Sartre Lecture). By this, they mean that we define ourselves as what we are by our own actions and free will. We exist before our essence, or our determined character, because we determine it for ourselves by our own doings. â€Å"In the book Life of Pi, by Yann Martel the main theme of the book is religion. The theistic view of existentialism can basically be summed up by this quote: â€Å"When we think of God as the creator, we are thinking of him, most of the time, as a supernal artisan† (Sartre Lecture). By this, they mean that theists view god as the all powerful creator. He created man with a specific idea in mind, and he knew what we would do and create. â€Å"God creates he knows precisely what he is creating† (Sartre, Lecture. ) He knows the past, present, and future, and will not allow us to be defined by our human nature. Human nature was simply a side effect, to allow us to understand possibly why and how we are, but we can’t let it define ourselves as humans. Our intellect and creations define us as who we are, not our natural instinct. Therefore, we cannot blame something on instinct and human nature, because god did not create us to do that. He created us to innovate. And as intellectuals, it is our job to realize what we are here for, and to fulfill god and ourselves as human and not to let petty biological needs hinder our knowledge. It is our job to differentiate ourselves from one another, because we all have the same human nature and basic needs, and if we did not use our minds to create an image for ourselves, we would all be the same. On the other hand, the atheistic view, â€Å"Atheistic existentialism, declares with greater consistency that if God does not exist there is at least one being whose existence comes before its essence, a being which exists before it can be defined by any conception of it. That being is man or the human reality† (Sartre Lecture). This is saying that there is no human nature, because there was no god to conceive humans, or the idea of human nature. Man just simply is, and there is no meaning to life or existence unless they give meaning to it. They decide who they are and who they want to be, or if they are anything at all, and there is no god to have decided what humans will be because he does not exist himself. â€Å"Man will only attain existence when he is what he purposes to be. Not, however, what he may wish to be† (Sartre Lecture). Man does not have existence unless he creates it for himself, therefore counteraction the theistic view, and saying that essence is before existence. Your essence allows you to exist. Within Life of Pi, there are many things that point to it being possibly theistically existentialist. For example, one of the three religions he believes in is Hinduism, which the aspect of reincarnation and karma are greatly important in. Reincarnation is the belief that your soul is passed down through many physical forms, and karma determines what physical form your soul will take on in the next life. This follows with existentialism because it is the thought that you are not tied down by your physical attributes, but you are defined by what you do in life and what image you create for yourself, and gods ultimately decide what physical form you will take on. Therefore, you cannot be defined by what physical form you have or human instinctual needs. It is your job to see beyond that. Another thing that Pi does that coincides with theistic existentialism is that of when he is abandoned on the boat, he still continues to pray five times a day (Martel). Yes, other actions that he committed on the boat proved otherwise to be non-existential, but he remained hopeful by praying on the boat for quite a while, feeling that he was not yet abandoned by god and did not completely succumb to his human needs and solely focusing on survival. Moving on to ways that the book is non-existentialist, I believe that the book was far more non-existentialist from the theistic view. One of the ways was how Pi was the denomination of Catholicism (Martel), which is a denomination of Christianity that does not believe in free will. They believe that free will is a denial of grace, or the denial that God created humans in the image of himself, which is pretty much the exact opposite of existentialism itself. Existentialists believe that god gave man the power of free will because he knows what they will do with their free will, and there is no denial of the image of god. Another way that Life of Pi is not existentialist is when he is on the boat, and commits acts of human instinctual survival. He goes against his beliefs to survive. An example of that is when he goes against his vegetarianism and love of animals to drink the turtles blood (Martel). This is abandoning your beliefs and self image to survive, and just giving into human instinct, which brings me to another topic of atheistic existentialism: anguish, abandonment, and despair (Sartre Lecture). â€Å"Anguish† is basically describing that, when a man decides for himself, he is not only deciding something for himself, but that of all mankind because he is representing them all as a whole because all of our decisions define us (Sartre Lecture). Abandonment† is saying that we cannot depend on god to give us moral guidance. We have to have our own moral, and not look to god and holy books to decide what we do in life (Sartre Lecture). â€Å"Despair† basically means that there should be no despair, because there is no limit as to what we can do. If there is no god, there is no all-powerful being, and then there is no one to decide our lim its for us. Therefore, we cannot be in despair, for the possibilities are endless (Sartre Lecture). They all seem to counteract the belief in god, so in the atheistic sense, Life of Pi isn’t existentialist at all. He became a bit absorbed with himself, and not mankind while he was on the boat. He did not care about the animal he killed, and went with human instinct, thus only caring about himself. He depended on his multiple gods for guidance, and also expected them to help him while keeping up with prayer five times a day (Martel). In conclusion, I believe that Life of Pi is non-existentialist as a whole. Too many things point to it being non-existentialist in the theist sense, and pretty much all things point to it being non-existentialist in the atheist view. Reincarnation and Karma seem to coincide with that of existentialism, as well of his perseverance with faith. But that same perseverance counteracts that of the atheistic view, with anguish, abandonment, and despair. He also showed true human instinct by going against his instincts to survive. I believe that the non-existentialist aspects definitely outweigh the existentialist ones. Works Cited Martel, Yann. Life of Pi. Orlando: Harcourt, Inc. , 2001. Print. Sartre, Jean Paul. Philip Mairet, trans. â€Å"Existentialism is a Humanism. † Lecture given in 1946. Web. 11 December 2012. How to cite Life of Pi Existentialist Examination, Essays

Video Analysis E.L.Hayes

Learning is constant process that pools together environmental, cognitive as well as emotional influences including experiences of attaining, boosting, or modifying ones understanding,skills,ideals as well as the world views. Therefore, learning as a procedure focuses on what occurs when the learning is taking place.Advertising We will write a custom essay sample on Video Analysis: E.L.Hayes specifically for you for only $16.05 $11/page Learn More From the behaviorist prospective, all processes relate to learning – thinking, acting, and feeling – are presented as a set of behaviors. Therefore, behaviorism defined learning as a method to teach children any type of activities by means of drilling and practicing. Using behaviorist model of teaching and outlining lessons involves a response paradigm to be followed both by a teacher and by a student. In other words, the main task of the teach consists in clear exposition of lesson objectives tha t would help students understand what needs to be done and help teacher track the changes and the course of accomplishing those objectives. On the one hand, such an approach seems to be effective because teacher can follow the lesson plan directly and expect the behaviors with regard to the identified objectives. On the other hand, these behaviors may end up causing the concerned child to lack stable interaction with others. Certainly, dealing with behaviors is a great challenge as far as culturally diverse group of students is concerned. Teacher should find an approach that would be consonant with a plethora of nuances linked to the problem of learning levels and cultural peculiarities. The teacher should establish contact with all students to understand the gap that should be fulfilled. This is, perhaps, the major constraint faced by educators while resorting to behaviorist theories. Theory Application In the video, the teacher strictly establishes the traditional curriculum and t he steps to be taken to accomplish the plan effectively. In particular, he describes in detail the essence of the reading activities and tries to identify the importance of reading. He clearly outlines what students will have to accomplish during their summer vocations and explains the steps in practice. First of all, he highlights the three steps to be done for successful reading. These steps include reading a paragraph from a non-fiction article, retelling the passage that has just been read, and rereading the paragraph one again if the information is difficult to perceive while reading for the first time (â€Å"E.L. Hayes – The 5th Grade, DC,† n. d.).Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More When the teacher described the steps, he proceeds to practicing and drilling the outlined activities in order to track the way students understand those steps.  Secondly, apart from clea r instructions and careful lesson planning, a behaviorist approach also implies the evaluation of students’ response to the presented plan. This can be explicitly viewed on the video where the teacher details the steps into more meaningful sub-units to understand what problems might occur as students read an article and analyze it. In other words, a behavioral model does not just set the rules making a student to observe them. Rather, it is a mutual agreement between a teacher and a student where the former establishes specific behaviors to receive positive reinforcement. Hence, before students start accomplishing the assignment, the teacher gives an explicit example of how the reading process should be organized. He reads the article, starts retelling the paragraph, identifies the problems he has with understanding the passages, and reads the text ones again to find an answer the question (â€Å"E.L. Hayes – The 5th Grade, DC,† n. d. ). In such a way, the teach er intends to promote intrinsic reinforcement (Ormrod, 2011, p. 417). With regard to the approaches used by the teacher, it should be stressed that some of the methods applied align to the established patterns and modes of behaviorism. Most of the presented stages are oriented on introducing new thinking and acting behavior that were first shown by the teacher. Specifically, the first strategy used by the teacher align with the concepts of traditional planning of the curriculum where the primary goal is to identify objectives and explain students what they are expected to do (Ormrod, 2011, p. 386). This is particularly connected with operant conditioning, meaning that the teacher modifies his behavior to associate with the incentive. Second, scaffolding the delivered material is aimed at reinforcing the students’ responsiveness and triggering their reactions to the identified steps. This stage of teaching is congruent with behaviorism as well because it aims to provoke studen t attention and trigger them to perform the previously identified and shown behaviors.Advertising We will write a custom essay sample on Video Analysis: E.L.Hayes specifically for you for only $16.05 $11/page Learn More On the whole, the video content offers a candid insight into the manner a lesson plan can be effectively executed. In regard to the dynamics of direct instructions the content can be equally be presented differently by including continuous probing which embraces the aspects of testing as well as assessing the student using suitable corrective responses. Therefore, the content can be re-taught through engaging the students in more complex issues gradually. Thus, this would entail establishing that; the objectives are clear, time allocated is adequate, the content examined is broad, the teacher controls and balances the usage of instructional materials, and that the questions fielded are at a less cognitive level which would provide countl ess positive responses. Lesson Redesign The above-outlined strategies refer to the concept that teaching ought to be presented in organized learning. Specifically, the teacher makes use of operant conditioning and intrinsic reinforcement of students’ behavior. In this respect, the content of the proposed lesson plan will also be based on this approaches that contribute to better identification of goals and recognition of stimulus to learn and practice a specific activity (Ormrod, 2011). The purpose of this can be attributed to the scope of aiding the students to learn how to illustrate the mastery of the presented subject before embarking on the other subject. Therefore, if students fail to understand or comprehend the presented subject, under this strategy the proposed strategies will help understand how the lessons plan can be improved in terms of peer monitoring, unit group discussions, tutoring including additional homework. This would thus entail providing extra time to those students who require extra coaching.  After re-planning the lessons, it will be possible to provide with unit’s materials which are designed for group or individual use. It ought to be noted that mastery approach in regard to behavioral strategies allows the students to be given the apposite circumstances for learning. Thus, each student is expected to apply to the behaviors that were initially shown by the teacher.  Assessing the students would entail gauging the manner they react to the specific questions as well as the materials assigned to them. This can be linked to the fact that the mastery strategy provides the students with an opportunity to learn and interact through collective tutoring. Therefore, in such a situation evaluating each student would be easier and more moderated.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion By re-teaching, the video content as per the above mentioned behavioral strategies the apparent aspects that are linked to behavioral theory. This can be testified by the manner these strategies have been executed to integrate diverse behavioral features. I t should be noted that in the course of lesson planning as well as operant condition and reinforcement teaching strategies seem to be a crucial tool for advancing the thinking skills for students. Perhaps this is due to the fact that it allows the teacher-student relationship to develop. Therefore, examining the diverse behavioral concepts and assumptions, it would be instrumental to argue that the video provides a considerable insight into diverse Elaborations theory and Instructional transaction theories essential in lesson planning including class planning. This can be supported by the fact that each strategy provides diverse aspects of course modularity, which includes definitions and objectives of all modules. Als o, the explored strategies illustrate that individual learning speed or tempo is essential and ought to be considered when planning for a lesson. Therefore, the teacher is expected to be patient and considerate when executing his lesson plans in regard to the above mentioned strategies. It should be noted each student has his or her unique requirement and behavioral attitudes which require careful approach and considerations. Therefore, all these ought to be considered as is illustrated in the video â€Å"E.L. Haynes – The 5th Grade, DC† to understand how behaviors are associated with learning techniques and knowledge acquisition. References E.L. Haynes – The 5th Grade, DC. (n.d.) Web. Ormrod, J. E. (2011). Educational Psychology. (7th Ed.). Boston, MA: Pearson. This essay on Video Analysis: E.L.Hayes was written and submitted by user Eliseo Waters to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.